Resource Based View is one of the prominent theories of the firm. It is one of the often used lenses in strategic management research. However, to many who are new to strategy research, RBV (as it is better known) equates to Barney (1991). Yes, Barney (1991) summarized this idea better, but the theory has a longer history than that. Here [...]

The following post is a review/critique of : Luscher, S.L. & Lewis, M.W. 2008. Organizational Change and Managerial Sensemaking: Working through Paradox. Academy of Management Journal, 51: 221-240 Luscher & Lewis go into a somewhat different and unique investigation of the organizational change process by applying action research to Lego which was undergoing a profound [...]

The following post is a review/critique of : Otnes, C., Lowrey, T., and Shrum, L.J. 1997. Towards an understanding of Consumer Ambivalence. Journal of Consumer Research, 24: 80- First, I enjoyed reading the article. It articulates the main ideas in a clear, straightforward and convincing manner and the qualitative flavored quotes provide richness and meanings [...]