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Browsing Posts of 'rajiv'

Resource Based View is one of the prominent theories of the firm. It is one of the often used lenses in strategic management research. However, to many who are new to strategy research, RBV (as it is better known) equates to Barney (1991). Yes, Barney (1991) summarized this idea better, but the theory has a longer history than that. Here [...]

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