I recently came across another interesting freely available social networks dataset detailing the connections between publishing marketing scholars in marketing journals. This dataset was headed by one of my early years MBA professor – Jacob Goldenberg – and finally published as a paper titled “The Evolving Social Network of Marketing Scholars”. The dataset is freely [...]

The following post is a review/critique of : Otnes, C., Lowrey, T., and Shrum, L.J. 1997. Towards an understanding of Consumer Ambivalence. Journal of Consumer Research, 24: 80- First, I enjoyed reading the article. It articulates the main ideas in a clear, straightforward and convincing manner and the qualitative flavored quotes provide richness and meanings [...]